{"product_id":"an-introduction-to-k-pop-and-bts-hybridity-and-transcultural-reimaginings-9783031988271","title":"An Introduction to K-Pop and Bts: Hybridity and Transcultural Reimaginings","description":"\u003cp\u003eThis Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\u003c\/p\u003e \u003cp\u003eThis book's unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJoanne Miyang Cho\u003c\/strong\u003e is Professor at William Paterson University of New Jersey, USA. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eTessa C. Lee\u003c\/strong\u003e is Associate Professor of German Studies at Wheaton College, USA.\u003cbr\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":51705073205522,"sku":"9783031988271","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_97acbad9-6689-4a4f-8eb0-3451aff92d43.jpg?v=1762338682","url":"https:\/\/surprise-castle.myshopify.com\/products\/an-introduction-to-k-pop-and-bts-hybridity-and-transcultural-reimaginings-9783031988271","provider":"Surprise Castle","version":"1.0","type":"link"}