{"product_id":"american-still-life-the-jim-beam-story-and-the-making-of-the-worlds-1-bourbon-9780471444077","title":"American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon","description":"\"American Still Life\" erz?hlt die Geschichte eines Familienunternehmens mit einer 200-j?hrigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich st?ndig neu anzupassen - sei es an ?ffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausf?hrlich er?rtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Pr?senz und Wettbewerb, ?ffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eCited in April 2002 in the \u003ci\u003eShuttle Sheet\u003c\/i\u003e as \"the world's greatest wine and spirits (and everything else with an alcoholic content) critic,\" \u003cb\u003eF. PAUL PACULT\u003c\/b\u003e is recognized the world over as the most accomplished and respected authority on beverage alcohol today. Pacult's writing credits include the \u003ci\u003eNew York Times Magazine, Sky, Wine Enthusiast, Playboy, Whisky Magazine, Decanter, Wine \u0026amp; Spirits magazine, Men's Journal, Food \u0026amp; Wine, Bon Appétit, Con-noisseur, Cheers, and Spirits \u0026amp; Cocktails Magazine.\u003c\/i\u003e In 2001, Pacult was the recipient of the Award of Excellence from the Academy of Wine Communication.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50412502286610,"sku":"9780471444077","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_0c867d3f-7244-44a3-99cc-50f1cb991c7d.jpg?v=1729315266","url":"https:\/\/surprise-castle.myshopify.com\/products\/american-still-life-the-jim-beam-story-and-the-making-of-the-worlds-1-bourbon-9780471444077","provider":"Surprise Castle","version":"1.0","type":"link"}