{"product_id":"alpha-dogs-how-your-small-business-can-become-a-leader-of-the-pack-9780060758684","title":"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack","description":"\u003cp\u003eOutsmart your competitors, leap to the head of the pack, and become an alpha dog \u003c\/p\u003e\u003cp\u003eHow does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlpha Dogs\u003c\/em\u003e tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of \u003cem\u003eInc.\u003c\/em\u003e magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. \u003cem\u003eAlpha Dogs\u003c\/em\u003e is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFenn, Donna:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eDonna Fenn is a long-time contributing editor at \u003cem\u003eInc.\u003c\/em\u003e magazine and a small business evangelist. She lives in Pelham, New York.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50317825179922,"sku":"9780060758684","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e493565b-502f-46a6-8467-1a3836b7fe51.jpg?v=1727540888","url":"https:\/\/surprise-castle.myshopify.com\/products\/alpha-dogs-how-your-small-business-can-become-a-leader-of-the-pack-9780060758684","provider":"Surprise Castle","version":"1.0","type":"link"}