{"product_id":"all-american-ads-of-the-40s-9783836588584","title":"All-American Ads of the 40s","description":"\u003cp\u003eAt the beginning of the decade, \u003cstrong\u003eAmerica was at war\u003c\/strong\u003e. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged \u003cstrong\u003evictorious out of the darkness of World War II in 1945\u003c\/strong\u003e, the \u003cstrong\u003eeconomic boom \u003c\/strong\u003eof the era helped usher in the most \u003cstrong\u003edramatic rise in quality of life, excess, and consumerism\u003c\/strong\u003e. The war's end also brought unprecedented \u003cstrong\u003epride and prosperity\u003c\/strong\u003e to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade's second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. \u003cstrong\u003ePeople were ready to embrace the idea of the American Dream\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eThe postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period \u003cstrong\u003eopened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing\u003c\/strong\u003e. This engaging collection edited by Jim Heimann dives into the \u003cstrong\u003efrenetic, lively, and brilliant era of American life and advertising in the 1940s\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":50641886150930,"sku":"9783836588584","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_de2f96ce-4810-4796-8f2d-e4862a489d8e.jpg?v=1733044433","url":"https:\/\/surprise-castle.myshopify.com\/products\/all-american-ads-of-the-40s-9783836588584","provider":"Surprise Castle","version":"1.0","type":"link"}