{"product_id":"agile-product-management-with-scrum-creating-products-that-customers-love-9780321605788","title":"Agile Product Management with Scrum: Creating Products that Customers Love","description":"\u003cp\u003e\u003cstrong\u003eThe First Guide to Scrum-Based Agile Product Management\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eIn \u003cstrong\u003e\u003cem\u003e\u003cstrong\u003eAgile Product Management with Scrum, \u003c\/strong\u003e\u003c\/em\u003e \u003c\/strong\u003eleading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.\u003c\/p\u003e \u003cp\u003eBenefitting from Pichler's extensive experience, you'll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.\u003c\/p\u003e \u003cp\u003eCoverage includes\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eUnderstanding the product owner's role: \u003c\/strong\u003ewhat product owners do, how they do it, and the surprising implications\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEnvisioning the product: \u003c\/strong\u003ecreating a compelling product vision to galvanize and guide the team and stakeholders\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGrooming the product backlog: \u003c\/strong\u003emanaging the product backlog effectively even for the most complex products\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003ePlanning the release: \u003c\/strong\u003ebringing clarity to scheduling, budgeting, and functionality decisions\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCollaborating in sprint meetings: \u003c\/strong\u003eunderstanding the product owner's role in sprint meetings, including the dos and don'ts\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTransitioning into product ownership: \u003c\/strong\u003esucceeding as a product owner and establishing the role in the enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eRoman Pichler \u003c\/strong\u003eis a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of \u003cem\u003eScrum-Agiles Projektmanagement erfolgreich einsetzen\u003c\/em\u003e (\u003cem\u003eScrum-Applying Agile Project Management Successfully\u003c\/em\u003e) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Addison-Wesley Professional","offers":[{"title":"Default Title","offer_id":50902203826450,"sku":"9780321605788","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_eda93680-8068-4dee-8df0-f95c81cacf0b.jpg?v=1738449444","url":"https:\/\/surprise-castle.myshopify.com\/products\/agile-product-management-with-scrum-creating-products-that-customers-love-9780321605788","provider":"Surprise Castle","version":"1.0","type":"link"}