{"product_id":"advertising-for-dummies-9780470045831","title":"Advertising for Dummies","description":"So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? \u003cp\u003eThe world of advertising can seem like a daunting place--but it doesn't have to be. \u003ci\u003eAdvertising for Dummies\u003c\/i\u003e coaches you through the process and shows you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eIdentify and reach your target audience\u003c\/li\u003e \u003cli\u003eDefine and position your message\u003c\/li\u003e \u003cli\u003eGet the most bang for your buck\u003c\/li\u003e \u003cli\u003eProduce great ads for every medium\u003c\/li\u003e \u003cli\u003eBuy the different media\u003c\/li\u003e \u003cli\u003eCreate buzz and use publicity\u003c\/li\u003e \u003cli\u003eResearch and evaluate your competition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAdvertising for Dummies\u003c\/i\u003e offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are  With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGary Dahl\u003c\/b\u003e is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50844523331858,"sku":"9780470045831","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_60960f8a-9d29-4d9d-8fef-75515d074a40.jpg?v=1737323812","url":"https:\/\/surprise-castle.myshopify.com\/products\/advertising-for-dummies-9780470045831","provider":"Surprise Castle","version":"1.0","type":"link"}