{"product_id":"advertising-and-promotion-9781529718508","title":"Advertising and Promotion","description":"\u003cp\u003eNow in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. \u003cbr\u003e \u003cbr\u003e Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eTwo brand new chapters on Social Media Advertising and Digital Advertising\u003c\/li\u003e \u003cli\u003eCommentary on how the COVID-19 pandemic has and will impact advertising\u003c\/li\u003e \u003cli\u003eThe evolving role of advertising agencies in the post digital era\u003c\/li\u003e \u003cli\u003eEmerging forms of advertising and promotion, including the role of influencers\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHackley, Chris:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eChris Hackley\u003c\/b\u003e has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy. \u003cb\u003e\u003ci\u003eHackley, Rungpaka Amy:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cb\u003eRungpaka Amy Hackley\u003c\/b\u003e is Senior Lecturer in Marketing at Birkbeck College, University of London. Prior to that she held Lecturer in Marketing appointments at Queen Mary, University of London, the University of Durham, and the University of Surrey. \u003c\/p\u003eDr Hackley has presented her research at international conferences in Asia, North America, Australasia, Europe and the UK, and her work has been published in journals such as the International Journal of Advertising, Journal of Business Research, Journal of Marketing Management, Marketing Theory, Asian Journal of Business and Proceedings of the Association for Consumer Research, among others.","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":50378225484050,"sku":"9781529718508","price":87.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c1fd6905-70bb-4977-9c85-6a9372c90764.jpg?v=1728643842","url":"https:\/\/surprise-castle.myshopify.com\/products\/advertising-and-promotion-9781529718508","provider":"Surprise Castle","version":"1.0","type":"link"}