{"product_id":"a-year-of-creativity-52-smart-ideas-for-boosting-creativity-innovation-and-inspiration-at-work-9781399413251","title":"A Year of Creativity: 52 Smart Ideas for Boosting Creativity, Innovation and Inspiration at Work","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eA Year of Creativity \u003c\/i\u003edemystifies what it means to be creative, showing how \u003ci\u003eall \u003c\/i\u003eof us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIf you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour. \u003cp\u003e\u003c\/p\u003eThis is a big mistake. The only way to secure competitive advantage is to ensure that \u003cb\u003e\u003ci\u003ecreative thinking\u003c\/i\u003e\u003c\/b\u003e is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash. \u003cp\u003e\u003c\/p\u003eThe authors of\u003ci\u003e Belonging \u003c\/i\u003ehave now written\u003ci\u003e A Year of Creativity, \u003c\/i\u003ewhich will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSue Unerman is Global Chief Strategy Officer at Brainlabs, following 34 years at MediaCom. She blogs at www.sueunerman.com. Kathryn Jacob is CEO of Pearl \u0026amp; Dean and the President of SAWA. With Sue, she is the co-author of \u003ci\u003eBelonging\u003c\/i\u003e (Bloomsbury, 2020), and \u003ci\u003eThe Glass Wall\u003c\/i\u003e (Profile Books, 2016). She sits on the Development Board of RADA and acts as Chair of HOME in Manchester.\u003cbr\u003e","brand":"Bloomsbury Business","offers":[{"title":"Default Title","offer_id":50914795880722,"sku":"9781399413251","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a4a22df2-fc9a-44e4-86d9-75d398a9eca1.jpg?v=1738819691","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-year-of-creativity-52-smart-ideas-for-boosting-creativity-innovation-and-inspiration-at-work-9781399413251","provider":"Surprise Castle","version":"1.0","type":"link"}