{"product_id":"a-very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-9781529795165","title":"A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management","description":"Each book in the 'Very Short, Fairly Interesting \u0026amp; Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.\u003cbr\u003e \u003cbr\u003e This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eMichael Beverland\u003c\/strong\u003e and \u003cstrong\u003ePinar Cankurtaran\u003c\/strong\u003e are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMichael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK. \u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51552861552914,"sku":"9781529795165","price":41.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3d6d85c4-20ea-4dcb-b3aa-fe620936e984.jpg?v=1754908754","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-very-short-fairly-interesting-and-reasonably-cheap-book-about-brand-management-9781529795165","provider":"Surprise Castle","version":"1.0","type":"link"}