{"product_id":"a-theory-of-semiotics-9780253202178","title":"A Theory of Semiotics","description":"\u003cp\u003e\" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" --Journal of Aesthetics and Art Criticism\u003cbr\u003e\u003cbr\u003e\" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.\" --Language in Society\u003cbr\u003e\u003cbr\u003e\" . . . a major contribution to the field of semiotic studies.\" --Robert Scholes, Journal of Aesthetics and Art Criticism\u003cbr\u003e\u003cbr\u003e\" . . . the most significant text on the subject published in the English language that I know of.\" --Arthur Asa Berger, Journal of Communication\u003cbr\u003e\u003cbr\u003eEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e\u003cbr\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":50491643691282,"sku":"9780253202178","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_8955a56b-764d-4007-9e6d-983fe7d59a9a.jpg?v=1730545751","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-theory-of-semiotics-9780253202178","provider":"Surprise Castle","version":"1.0","type":"link"}