{"product_id":"a-sign-is-9781961856721","title":"A Sign Is","description":"\u003cb\u003eAn insightful collection of essays on the overlooked sign. Each chapter explores the extraordinary connection that culture and society have to this common object.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe book blends historical overview, graphic taxonomy, and design criticism on eleven signage types, ranging from signs that say no, to pharmacy signs, and all in-between. Every chapter uncovers the reasoning and logic of how and why our built environment is annotated the way it is form the simplest of signs to the largest of signs.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLudlow, Jeffrey:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eJeffrey Ludlow\u003c\/b\u003e, an award-winning designer within signage \u0026amp; wayfinding, where his work spans from CCTV building in Beijing, Apple Park in Cupertino and a variety of cultural venues globally. Prior to POR studio, he was the creative director of Bruce Mau Studio and worked as art director at 2 x 4.","brand":"Oro Editions","offers":[{"title":"Default Title","offer_id":51298558738706,"sku":"9781961856721","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e42f4463-aab1-421d-a3f4-ada774fbe7f5.jpg?v=1747827349","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-sign-is-9781961856721","provider":"Surprise Castle","version":"1.0","type":"link"}