{"product_id":"a-project-guide-to-ux-design-for-user-experience-designers-in-the-field-or-in-the-making-9780138188221","title":"A Project Guide to UX Design: For User Experience Designers in the Field or in the Making","description":"\u003cp\u003eUSER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand various roles in UX design, identify stakeholders, and increase collaboration across teams\u003c\/li\u003e \u003cli\u003eDefine your project's purpose and scope collaboratively, from high-level objectives to fine details\u003c\/li\u003e \u003cli\u003eIdentify the differences between methodologies such as waterfall, agile, and lean UX\u003c\/li\u003e \u003cli\u003eDelve into qualitative and quantitative user research, and use the data you gather to inform your design decisions\u003c\/li\u003e \u003cli\u003eDesign and prototype applications and systems that prioritize user needs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eRuss Unger\u003c\/strong\u003e is a leader in experience design, known for building dynamic teams across sectors such as enterprise, government, and private organizations. He is the co-author of the books \u003cem\u003eLiftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You\u003c\/em\u003e, published by Rosenfeld Media, as well as \u003cem\u003eA Project Guide to UX Design\u003c\/em\u003e, \u003cem\u003eDesigning the Conversation\u003c\/em\u003e, and \u003cem\u003eSpeaker Camp\u003c\/em\u003e (Voices that Matter).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCarolyn Chandler\u003c\/strong\u003e is a user experience strategist and has been leading experience design teams for over 25 years. She has developed and taught UX design classes at DePaul University, Northwestern University's Kellogg School of Management, and a variety of other programs tailored to those who want to create impactful digital products. She is also coauthor of \u003cem\u003eAdventures in Experience Design\u003c\/em\u003e (Voices That Matter).\u003c\/p\u003e\u003cbr\u003e","brand":"New Riders Publishing","offers":[{"title":"Default Title","offer_id":50510036992274,"sku":"9780138188221","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f1d68ea0-86ac-49c4-9a95-5703822fe842.jpg?v=1730914735","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-project-guide-to-ux-design-for-user-experience-designers-in-the-field-or-in-the-making-9780138188221","provider":"Surprise Castle","version":"1.0","type":"link"}