{"product_id":"a-pepper-for-your-thoughts-or-how-not-to-start-a-gourmet-foods-business-a-memoir-of-a-family-recipe-9781634050890","title":"A Pepper for Your Thoughts?: or How NOT to Start a Gourmet Foods Business; a memoir of a family recipe","description":"\u003cp\u003eHoward Lev is not only the creator of Mama Lil's Peppers, an epic condiment line, he is the bard and comic hero of an epic condiment tome. This rib-tickling if heartfelt entrepreneurial memoir is filled with colorful photos and reads like a gourmand version of Kerouac as Lev charts his decades long attempt to establish his mother's pepper recipe as a national brand. As he caroms among canneries, pepper fields, grocery stores, restaurants and food shows, Lev shares valuable lessons on canning and the pitfalls of running a small gourmet food business. According to Tony Gilroy of the Bourne movies and Andor fame, \"This truly enjoyable and unique book is so many things: a culinary adventure story, a cautionary tale of entrepreneurial innocence, an inspirational memoir with a soundtrack of 30 tasty recipes from its cast of characters and chefs. If you've ever contemplated life in the food business Lev will sober you up even as he's opening another bottle of-go-for-it.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLev, Howard:\u003c\/i\u003e\u003c\/b\u003e - Though Howard Lev claims to have been an excellent cabbie, otherwise his life was a series of misadventures until at the age of 37 he started a pepper business based on his mother's recipe. He claims to have only succeeded in that due to his utter fear of failure, which he believes is the origin of his grit. Either that or as his dentist claims, \"Howard has the bite of an ox.\" He has never won an award or had any acclaim whatsoever but is uniquely qualified to have written this book. Born in Youngstown, Ohio, he has resided in Seattle for fifty years, presently with his handsome teenage son and beloved cat and dog.","brand":"Chin Music","offers":[{"title":"Default Title","offer_id":51298517745938,"sku":"9781634050890","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a484ecbf-abf5-4208-8007-815facb17756.jpg?v=1747825127","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-pepper-for-your-thoughts-or-how-not-to-start-a-gourmet-foods-business-a-memoir-of-a-family-recipe-9781634050890","provider":"Surprise Castle","version":"1.0","type":"link"}