{"product_id":"a-most-valuable-medium-the-remediation-of-oral-performance-on-early-commercial-recordings-9780253065186","title":"A Most Valuable Medium: The Remediation of Oral Performance on Early Commercial Recordings","description":"\u003cp\u003e\u003cb\u003eBetween 1895 and 1920, the United States saw a sharp increase in commercial sound recording, the first mass medium of home entertainment. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAs companies sought to discover what kinds of records would appeal to consumers, they turned to performance forms already familiar to contemporary audiences--sales pitches, oratory, sermons, and stories. In \u003ci\u003eA Most Valuable Medium\u003c\/i\u003e, Richard Bauman explores the practical problems that producers and performers confronted when adapting familiar oral genres to this innovative medium of sound recording. He also examines how audiences responded to these modified and commoditized presentations. \u003cbr\u003e\u003cbr\u003eFeaturing audio examples throughout and offering a novel look at the early history of sound recording, \u003ci\u003eA Most Valuable Medium\u003c\/i\u003e reveals how this new technology effected monumental change in the ways we receive information.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRichard Bauman\u003c\/b\u003e is Distinguished Professor Emeritus of Anthropology, of Folklore, and of Communication and Culture at Indiana University. He is author most recently of \u003ci\u003eA World of Others' Words: Cross-Cultural Perspectives on Intertextuality\u003c\/i\u003e and (with Charles L. Briggs) of \u003ci\u003eVoices of Modernity: Language Ideologies and the Politics of Inequality\u003c\/i\u003e. He is editor (with Patricia Sawin and Inta Gale Carpenter) of \u003ci\u003eReflections on the Folklife Festival: An Ethnography of Participant Experience\u003c\/i\u003e.\u003cb\u003ePatrick Feaster\u003c\/b\u003e is Cofounder and Lead Researcher at First Sounds Initiative and former Media Preservation Specialist for Indiana University's Media Digitization and Preservation Initiative. He is a specialist in the history, culture, and preservation of early sound media and a three-time Grammy nominee.\u003c\/p\u003e\u003cbr\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":50508389122322,"sku":"9780253065186","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b35fa3a7-4f70-4f43-93d3-90ca47b1ae3f.jpg?v=1730876834","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-most-valuable-medium-the-remediation-of-oral-performance-on-early-commercial-recordings-9780253065186","provider":"Surprise Castle","version":"1.0","type":"link"}