{"product_id":"a-general-introduction-to-data-analytics-9781119296249","title":"A General Introduction to Data Analytics","description":"\u003cp\u003e\u003cb\u003eA guide to the principles and methods of data analysis that does not require knowledge of statistics or programming\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA General Introduction to Data Analytics\u003c\/i\u003e is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors--noted experts in the field--highlight an explanation of the intuition behind the basic data analytics techniques. The text also contains exercises and illustrative examples.\u003c\/p\u003e \u003cp\u003eThought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working with text, and recommender systems. The learning resources offer: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA guide to the reasoning behind data mining techniques\u003c\/li\u003e \u003cli\u003eA unique illustrative example that extends throughout all the chapters\u003c\/li\u003e \u003cli\u003eExercises at the end of each chapter and larger projects at the end of each of the text's two main parts\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTogether with these learning resources, the book can be used in a 13-week course guide, one chapter per course topic.\u003c\/p\u003e \u003cp\u003eThe book was written in a format that allows the understanding of the main data analytics concepts by non-mathematicians, non-statisticians and non-computer scientists interested in getting an introduction to data science. \u003ci\u003eA General Introduction to Data Analytics \u003c\/i\u003eis a basic guide to data analytics written in highly accessible terms.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJoão Mendes Moreira, PhD, \u003c\/b\u003e is an assistant professor in the Faculty of Engineering at the University of Porto, Porto, Portugal and is also a researcher in LIAAD-INESC TEC, Porto, Portugal. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAndré de Carvalho, PhD, \u003c\/b\u003e is a full professor in the Institute of Mathematics and Computer Science at the University of São Paulo, Brazil. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTomás Horváth, PhD, \u003c\/b\u003e is an assistant professor at the Faculty of Informatics of the Eötvös Loránd University in Budapest, Hungary, and is also associated with the Faculty of Science at the Pavol Jozef Safárik University in Kosice, Slovakia.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley-Interscience","offers":[{"title":"Default Title","offer_id":50332502556946,"sku":"9781119296249","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cd748051-c6ae-4931-aea2-b6a8fe4e50b3.jpg?v=1727838954","url":"https:\/\/surprise-castle.myshopify.com\/products\/a-general-introduction-to-data-analytics-9781119296249","provider":"Surprise Castle","version":"1.0","type":"link"}