{"product_id":"101-ux-principles-second-edition-actionable-solutions-for-product-design-success-9781803234885","title":"101 UX Principles - Second Edition: Actionable Solutions for Product Design Success","description":"\u003cp\u003e\u003cstrong\u003eImprove user experience by avoiding common frustrations and focusing on what matters\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBook Description: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDesign is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOf course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field-by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSneak a peek at some of the new and updated principles in this UX design book: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWork with user expectations, not against them\u003c\/li\u003e\n\u003cli\u003eMake interactive elements obvious and discoverable\u003c\/li\u003e\n\u003cli\u003eOptimize your interface for mobile\u003c\/li\u003e\n\u003cli\u003eStreamline creating and entering passwords\u003c\/li\u003e\n\u003cli\u003eRespect users' time and effort in your Forms\u003c\/li\u003e\n\u003cli\u003eUse animation with care in user interfaces\u003c\/li\u003e\n\u003cli\u003eHow to handle destructive user actions\u003c\/li\u003e\n\u003cli\u003eChatbots are usually a bad idea\u003c\/li\u003e\n\u003cli\u003eUse A\/B testing to test your ideas\u003c\/li\u003e\n\u003cli\u003eLet users give feedback, but don't hassle them\u003c\/li\u003e\n\u003cli\u003eMake it clear to users if they're joining or signing-in\u003c\/li\u003e\n\u003cli\u003eOnly use modal views for blocking actions\u003c\/li\u003e\n\u003cli\u003eComplexity can be good for some users\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho this book is for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUX\/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":50497370259730,"sku":"9781803234885","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b7676cf0-fa36-448e-9a4d-8e4136732454.jpg?v=1730712209","url":"https:\/\/surprise-castle.myshopify.com\/products\/101-ux-principles-second-edition-actionable-solutions-for-product-design-success-9781803234885","provider":"Surprise Castle","version":"1.0","type":"link"}