{"product_id":"101-things-i-learned-r-in-product-design-school","title":"101 Things I Learned(r) in Product Design School","description":"\u003cb\u003e\u003cb\u003eAn engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors\u003c\/b\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas--along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as \u003cp\u003e\u003c\/p\u003e - \u003cb\u003ewhy all design is performed in relation to the body\u003c\/b\u003e\u003cbr\u003e - \u003cb\u003ewhy every product is part of a system\u003c\/b\u003e\u003cbr\u003e - \u003cb\u003ethe difference between being clever and being gimmicky\u003c\/b\u003e\u003cbr\u003e - \u003cb\u003ewhy notions of beauty are universal across cultures\u003c\/b\u003e\u003cbr\u003e - \u003cb\u003ehow to use both storytelling and argument to effectively persuade\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Written by three experienced design instructors and professionals, \u003ci\u003e101 Things I Learned(R) in Product Design School\u003c\/i\u003e provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMartin Thaler\u003c\/b\u003e practices globally as a product design consultant and is professor of industrial design at the Illinois Institute of Technology. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSung Jang \u003c\/b\u003eis an artist, industrial designer, principal of Sung Jang Laboratory, and associate professor of industrial design at the University of Illinois at Chicago. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eMatthew Frederick\u003c\/b\u003e is a bestselling author, instructor of design and writing, and the creator of the 101 Things I Learned(R) series. He lives in New York's Hudson Valley.\u003cbr\u003e","brand":"Crown Publishing Group (NY)","offers":[{"title":"Default Title","offer_id":50610144149778,"sku":"9780451496737","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7860d8b8-36e4-4f56-b5c9-4c01a256d086.jpg?v=1732334789","url":"https:\/\/surprise-castle.myshopify.com\/products\/101-things-i-learned-r-in-product-design-school","provider":"Surprise Castle","version":"1.0","type":"link"}