{"title":"Small Business - Entrepreneurship","description":"\u003cp\u003e\u003cstrong data-start=\"154\" data-end=\"174\"\u003e\u003cem data-start=\"156\" data-end=\"172\"\u003eSmall Business\u003c\/em\u003e\u003c\/strong\u003e – Books offering strategies, advice, and inspiration for starting and growing small businesses.\u003cbr data-start=\"270\" data-end=\"273\"\u003e\u003c\/p\u003e","products":[{"product_id":"alpha-dogs-how-your-small-business-can-become-a-leader-of-the-pack-9780060758684","title":"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack","description":"\u003cp\u003eOutsmart your competitors, leap to the head of the pack, and become an alpha dog \u003c\/p\u003e\u003cp\u003eHow does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlpha Dogs\u003c\/em\u003e tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of \u003cem\u003eInc.\u003c\/em\u003e magazine, introduces eight men and women who share their hard-earned insights and practical tips--from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. \u003cem\u003eAlpha Dogs\u003c\/em\u003e is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFenn, Donna:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eDonna Fenn is a long-time contributing editor at \u003cem\u003eInc.\u003c\/em\u003e magazine and a small business evangelist. She lives in Pelham, New York.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50317825179922,"sku":"9780060758684","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e493565b-502f-46a6-8467-1a3836b7fe51.jpg?v=1727540888"},{"product_id":"lasting-lessons-from-the-corner-office-essential-wisdom-from-the-twentieth-centurys-greatest-entrepreneurs-9780061197635","title":"Lasting Lessons from the Corner Office: Essential Wisdom from the Twentieth Century's Greatest Entrepreneurs","description":"\u003cp\u003e\u003cem\u003eLasting Lessons from the Corner Office\u003c\/em\u003e uncovers the secrets behind the success of the great CEOs through their lives and personal stories. Why did Ray Kroc's plan for McDonald's thrive when all the other burger joints failed? How can we apply his lessons to Krispy Kreme? How did Walt Disney's most dismal day as a young cartoonist radically change his career direction? We learn about their biggest challenges and failures, and how they successfully rode the waves of demographic and technological change. When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. How did she spot an opportunity in high-priced cosmetics? Why did she pound on the doors of Saks? How did Thomas Watson, Jr., decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea?\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLasting Lessons from the Corner Office\u003c\/em\u003e not only fascinates with the personal lives of these CEOs, it shows how we can transfer their ideas today to the triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top, or climb back up. The featured CEOs in this book were not candidates for sainthood. Many of them knew \"God\" only as a prefix to \"damm it.\" But they were devoted to their businesses, not just to their egos, personal bank accounts, and yachts. \u003c\/p\u003e\u003cp\u003eExtraordinarily fresh and deeply thoughtful, Todd G. Buchholz's \u003cem\u003eLasting Lessons from the Corner Office\u003c\/em\u003e is a truly enjoyable and fun--yet serious and realistic--look at what we still have to learn and absorb from these former CEOs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBuchholz, Todd G.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eTodd G. Buchholz is a former White House director of economic policy, managing director of the legendary Tiger hedge fund, and winner of Harvard's annual teaching prize in economics. 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The founder and CEO of American Management Services and \"the leading advocate for small business\" (Reuters), Cloutier has spent more than thirty years guiding business owners through the tough choices that line the road to profitability.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfits Aren't Everything, They're the Only Thing\u003c\/em\u003e is the long-overdue wake-up call for 23 million small- and midsize-business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. 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Or not seen a product and thought, \u003ci\u003eHow is it that no one has invented this yet\u003c\/i\u003e? And when \u003ci\u003ehaven't\u003c\/i\u003e you thought, \u003ci\u003eI need to be my own boss\u003c\/i\u003e?\u003c\/p\u003e\u003cp\u003eYou're thinking the right things. Now, the next step is to take action--and that's exactly what \u003ci\u003eOne Simple Idea for Startups and Entrepreneurs\u003c\/i\u003e is all about.\u003c\/p\u003e\u003cp\u003eStephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book \u003ci\u003eOne Simple Idea \u003c\/i\u003ejust how simple it is to make a fortune by selling or \"renting\" your great ideas.\u003c\/p\u003e\u003cp\u003eNow, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop, test, and protect your idea\u003c\/li\u003e\n\u003cli\u003ePlan and launch your business\u003c\/li\u003e\n\u003cli\u003eManufacture, package, market, sell, and distribute your product\u003c\/li\u003e\n\u003cli\u003eManage and grow your business\u003c\/li\u003e\n\u003cli\u003ePrepare for and implement your endgame\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKey draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.\u003c\/p\u003e\u003cp\u003eYou don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eOne Simple Idea\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"This book is straight-forward, no-nonsense information for how to start a successful company. Read it!\"\u003cbr\u003e\u003cb\u003e--Barbara Corcoran, investor\/shark on ABC's reality hit \u003ci\u003eShark Tank\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.\"\u003cbr\u003e\u003cb\u003e--Nolan Bushnell, inventor of Pong\u003csup\u003e(R)\u003c\/sup\u003e and founder of Atari\u003csup\u003e(R)\u003c\/sup\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Kudos!! \u003ci\u003eOne Simple Idea for Startups \u0026amp; Entrepreneurs\u003c\/i\u003e is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago.\"\u003cbr\u003e\u003cb\u003e--Russ Hornsby, toy industry veteran, 2010 \u003ci\u003eToy of the Year\u003c\/i\u003e award winner in seven different countries, and creator of hit toys ZhuZhu Pets\u003csup\u003e(R)\u003c\/sup\u003e, XiaXia Pets\u003csup\u003e(R)\u003c\/sup\u003e, DeGeDar\u003csup\u003e(R)\u003c\/sup\u003e and others\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With \u003ci\u003eOne Simple Idea for Startups \u0026amp; Entrepreneurs\u003c\/i\u003e, Stephen gives us the tools we need to take an idea from your Head to the Store shelf.\" \u003cbr\u003e\u003cb\u003e--Todd Basche, inventor of Word Lock\u003csup\u003e(R)\u003c\/sup\u003e, the #1 selling word combination lock\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, \u003ci\u003eOne Simple Idea for Startups \u0026amp; Entrepreneurs.\u003c\/i\u003e\"\u003cbr\u003e \u003cb\u003e--Ron Hazelton, former home improvement editor for ABC's \u003ci\u003eGood Morning America\u003c\/i\u003e and leading authority in the do-it-yourself home improvement field\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStephen Key\u003c\/b\u003e is a successful award-winning inventor, author and entrepreneur, having licensed over 20 products in the past 30 years. 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It is concise, clear, organized and addresses the management, financial, and personnel issues that confront and often destroy small business--eighty percent of all the businesses in America.\"\u003cbr\u003e --Tom Torgerson, CPA, President, Torgerson AssociatesManagement and Financial Consultants\u003cbr\u003e \u003cbr\u003e \"Dr. Reider's emphasis on first understanding the small business environment and then identifying and integrating individual business goals addresses a critical entry point for new business owners. His detailed advice around realistic issues emphasizes a solutions-based orientation that provides even the novice with keys to successful business practices.\"\u003cbr\u003e --Linda Lippitt, PhD, Director, Learning Legacies\u003cbr\u003e \u003cbr\u003e \"Rob Reider is an experienced consultant, seminar facilitator, and author who has written an important book for small business owners and managers. 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